Our Story
About The George
Welcome to The George Hotel, a boutique retreat situated in the heart of Glenelg. Proudly owned by the Taplin Group, this hotel represents nearly a century of heritage and a commitment to quality, style, and community. Founded in 1932 by Wilfred Taplin, the Taplin Group has grown into one of South Australia’s most respected family-owned businesses, known for its dedication to integrity, excellence, and forward-thinking innovation. Over four generations, the Taplin family has not only been a leader in real estate but has also expanded its legacy into creating unique hospitality experiences like The George Hotel.
The George Hotel itself is a unique tribute to this family legacy, honouring Wilfred Taplin while also offering a playful nod to the Taplin family’s cherished dog, George. Visitors might notice subtle elements throughout the hotel—a paw print here, a little canine charm there—that celebrate George the dog’s spirit, adding a touch of warmth and playfulness to the refined design of the hotel. These thoughtful details bring an extra layer of personality to The George, ensuring that it’s not just a place to stay, but a place to connect with the story and spirit behind it.
What The George Hotel
Stands For
The George Hotel is dedicated to offering a distinctive experience that blends sophistication with authentic connections to the Glenelg community. Here, we believe in creating an environment where guests can experience the unique character of this iconic beachside locale. Our commitment to quality and guest experience extends from our design choices to the service provided by our team, all carefully curated to make every moment exceptional.
As a guest at The George, you can expect:
Sophisticated Comfort
Our rooms and amenities are crafted to provide an atmosphere that is both elegant and relaxed. We aim to create a setting where you can unwind in style, with tasteful design elements and thoughtful touches.
A Connection to Place
Staying at The George means being in the heart of Glenelg’s vibrant scene. With Glenelg Beach, local dining, and entertainment at your doorstep, you’re perfectly positioned to explore everything that makes this area unique.
Attentive Service
Our team is dedicated to making your stay as enjoyable as possible. From tailored recommendations to personalized assistance, our staff is here to ensure every aspect of your visit is seamless.
A Personal Touch
Throughout the hotel, you’ll find subtle tributes to George the dog, reflecting our playful spirit and warm hospitality. These charming details add an inviting touch to the boutique experience, making The George Hotel a place that feels both luxurious and genuinely welcoming.
We look forward to welcoming you to The George Hotel, where the rich heritage of the Taplin Group meets modern sophistication and Glenelg’s coastal charm. Join us for a stay that celebrates the best of South Australian hospitality and discover a place where comfort, style, and personal connections come together seamlessly. We can’t wait to be part of your Glenelg experience.